Revision Questions
1. What is an Advertising plan? How is it different from a Marketing plan?
2. What are the 3 (three) theories that revolve around International Advertising? Explain each in detail.
3. What is CSR? How is advertising used to achieve it?
Look into:
- International advertising, management and theories involved
- Importance of media planning in advertising
- Definition of basic terms identified in the lecture slides
Final Exam Paper:
Section A: Comprises of 8 questions, answer any five
Section B: An Ad analysis
Mid-Term Reviews
Alright, sorry for the delay in posting this KDU’s server has been down.
Please note that I’ve assigned the tutorial slots in groups. If you would like to reschedule outside of class hours, please send a representative do not come hording my desk!
Tuesday 10 March 11-12
| 51016 |
| 49714 |
| 49708 |
| 49828 |
| 49788 |
| 50863 |
| 51212 |
Wednesday 11th March 10-11am
50875
49757
49623
51004
51158
51063
50997
Thursday 12th March 11-12
49552
49700
49742
49319
49675
Friday 13th March 12-1
49723
49647
49548
49616
49458
49684
49713
49844
49409
49573
49763
49846
49753
51147
Thursday 12th March 9-10
48216
49545
43597
51568
49460
50806
50309
50833
49590
49123
Friday 13th March 9-10
48902
49491
49339
50871
49610
49884
51012
48860
51090
49315
48871
51092
49597
49749
Yes there’s no class
Unless you’re from a different planet, or newly enrolled in the diploma program you would understand that there are no tutorials conducted during the ‘Mid Term Exam’ week; especially if your exam was the day before.
Now, since I’m scheduled for invigilation on Thursday there will be no lectures this week. Enjoy your weekend.
I’ve started marking Section A, so far so good until I came across this:
“Virtual Agencies – New media technology where an agencies without or with a realistic comapny made possible through internet or computer. Example website, blogspot.”
Let me know if you understood any of that.
Good Luck!
If you haven’t noticed already, lecture 4,5 and 6 have been reposted. Remeber that you only need to revise lectures 1-6A. Study hard and study well, but most of all study smart!
Remeber all it takes to pass is a little of common sense…. and thanks to some speacial ladies a box of chocolate on the side.
Enjoy your long weekend, and a blessed Thaipusum!
Course Outline
Edit 14/1: New Amendments made
Interesting reads:
http://www.brandchannel.com/start1.asp?fa_id=459
http://www.brandchannel.com/brandcameo_films.asp
Edit 02/2 -: I’ve made some ammendments to the assignment brief, kindly ignore the copy that was released last week.
Check the notice board this week for the Midterm timetable. Lectures covered until this week will be included in the Midterm exam.
